
BRAINTREE
BRAINTREE
Supporting Economic
Growth in Braintree

Shaping a Stronger Community: Empower Braintree's Economic Future
Housing is a major component in creating a thriving economic environment. Providing more housing options attracts the next generation of workers and keeps the existing population of retirees in the area. Multifamily housing helps shift the demographic trends and introduces housing types that meet the needs of younger people and aging baby boomers who want to stay in Braintree. Without a healthy mix of housing to attract and retain a high-quality workforce, it is challenging to create the link between strong communities and a strong economy.

Financial benefits to Braintree residents:
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The project will generate approximately $550,000 in net real estate tax revenue for the Town annually. *Revenue calculated using FY2023 tax rate.
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Payment of approximately $2.3 million to the Town in initial building permits and other utility connection fees.
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The project addresses the Town Auditor’s concerns regarding long-term revenue growth for the Town of Braintree.
“Unless the Town is willing to cut services or think differently about how they provide services, then growing revenues is the only long-term option. Whether that is adding housing, increasing commercial properties, raising existing fees, creating new recurring revenue streams, or a combination of all the above.” FY23 Operating Budget Highlight-Analysis
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The South Shore Plaza is not just a shopping center—it’s Braintree’s financial backbone, contributing a substantial $8 million annually in taxes. Introducing The Residences at South Shore presents an unparalleled opportunity to inject an additional $140 million into the Plaza, solidifying its position as a cornerstone of Braintree’s economic vitality.
The Residences at South Shore provides a natural consumer base for the adjacent retail and restaurants. In an age of online purchasing, mixed-use (multifamily homes built adjacent to retail/restaurants) has repositioned and enhanced brick-and-mortar retail venues throughout the region and the country, enhancing accessibility to goods and services. This proximity fosters convenience for residents and boosts economic activity for businesses within the mall.

“Unless the Town is willing to cut services or think differently about how they provide services, then growing revenues is the only long-term option. Whether that is adding housing, increasing commercial properties, raising existing fees, creating new recurring revenue streams or a combination of all the above.“
Why Your Support is Important
Economic growth is essential for shaping the future of any community, and Braintree is no exception. Your backing can significantly propel this project forward, signaling to Braintree's leaders the time for advancement is now.
Amidst Braintree's current financial challenges, projects like The Residences at South Shore offer immediate revenue boosts and can attract additional business investments to the area.
FOR BUSINESS OWNERS
Share your support of this project by sending this letter to Braintree leaders.
FOR RESIDENTS
Share your support of this project by sending this letter to Braintree leaders.
Letters should be emailed to the following:
Mayor: mayorsoffice@braintreema.gov
Town Council: towncouncil@braintreema.gov and scimino@braintreema.gov
Please cc Jim Dunlop at jrd@zomliving.com and the Braintree Planning Board at crmurphy@braintreema.gov